It's not just shoes, it's a lifestyle!

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Be Fearlessly Authentic. Bravely Be You.

P – Pacific Beach Lifestyle

O – Outdoors

S – Sustainable

S Streetwear

I Inspirational


RE-ROLL Sneakers

Contemporary & Old School Cool

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May 1991

The shoe concept design and brand were originally born in Anaheim, California.

September 1993

Issued a United States patent on our rear lace design.

May 2019

We RE-ROLL our design and our first steps as an entity happen in Olympia Washington.

March 2020

World Health Organization declares COVID- 19 a global pandemic. Our RE-ROLL efforts get rocked. Everything comes to a stop except the factory search.

January 2021

With our new factory partners we begin the process of reviewing shoe samples multiple times. We modernize logo, increase recycled materials in production specifications and prepare for first colorway launch.

May 2022

RE-ROLL drops!

Getting Our Steps In - Our RE-ROLL Story

Step 1: Create Your Narrative.

Step 2: We decided that we needed to RE-ROLL the design of the original 1991 Possi sneaker. In order to do this, we spent 9 months conducting first person research.

Step 3: We hired an amazing design company. Working with the design team for 6 months on appearance and sustainability options we put the idea on paper and create a technical pack.

Step 4: We found an amazing sample factory that brought the shoe to physical form. After numerus emails, video chats and 7 months of rework our first sample is created.

Step 5: Completed the Samples in five color ways.

Step 6: Rebrand logo to align more with our mission and our Narrative.

Step 7: RE-ROLL DROPS May 2022!

Step 8: Working on finding an amazing Brand Ambassador team that shapes our story.


Awesome Sneakers Designed Just For You!

Our design and development focused entirely on first person research and feedback from friends and family in the overall design of the shoes. When evaluating the research our focus and integration goal was coolness, comfort and inspiration with every step you take.

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The cool stuff built in:

Hemp in every shoe we make

We designed our shoe upper with the cooler aspects of hemp in mind. Hemp requires less water than cotton, softens nicely with age, retains color better than most other fabrics, resists bacterial growth, and breathes excellently helping with preventing odors.


Piping, dual laces and tail flare

Each shoe is accented with cool color matched piping, two sets of laces, one set with custom print, one set without custom print and our signature rear lace with tail flare adjustment.

Recycled rubber outsoles

Our outsole is made of recycled rubber designed with minimizing waste and impact on our environment. By reduced landfills we are promoting a cleaner environment and ultimately reducing greenhouse gas emission.

Vegan friendly

We designed for coolness and cruelty free. Our uppers are animal part free.


Contact Us

We love to hear from our community. Do you have a question or comment? Drop us a line and let us know.

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Join the Team

The biggest part of our story is the one you help write.